Independent product studio · London

We design, build and run our own products.

DMR Labs builds messaging tools for small businesses, football and campus apps, and payments for social sellers. A very small team that works with AI agents every day.

Founded
2025
Based in
London, UK
Markets
UK, Türkiye, EU
Platforms
Web, iOS, Android, Chrome
/01

What we're building

Five products in different stages, and one we sold.

WhatsGo logo Live

WhatsGo

A WhatsApp CRM for restaurants, shops and service teams. Shared inbox, automated flows and AI-assisted replies.

Web · Chrome extension
NFG logo Live · client

NFG

An ordering portal and field app for a wholesale distributor, kept in sync with their ERP.

Web · iOS · Android
Ninety logo Launching

Ninety

A football companion for following matches, with AI context on what is happening and why it matters.

iOS · Android
Atılım Companion logo Launching

Atılım Companion

A campus app that puts schedules, places and answers to everyday student questions in one place.

iOS · Android · Web
PayDM logo In development

PayDM

Buyer protection for people who sell through DMs. Payment is held until the buyer confirms the item.

Web · iOS · Android
In Acquired

Influos

An AI image and video generation platform. We sold it, and the new owner later shut it down.

Generative media
/02

How we work

One founder, a handful of AI agents and a short loop between an idea and a release.

  1. 1

    Write it down first

    Every feature starts as a short plain-language spec. Agents read the same spec we do.

  2. 2

    Agents build, people decide

    Claude Code writes and tests most of our code. We review every change before it ships.

  3. 3

    Ship small, then listen

    Releases go out in small pieces. Real usage tells us what to build next.

/03

Work with us

We take on a few client projects each year, mostly where messaging, payments and day-to-day operations meet.

info@dmrlabsltd.com